Build Word Stacks
We help founders launch digital products with a full-stack content system.
Library launchpad to find founder-problem fit
Ship niche content to attract ICP
Convert newsletter subscribers
Drive pipeline in Salesforce
Guide followers.
Quiz," Is this for you"?
“Have you wanted to start a business, can't go full-time without a following?"
"Are you overwhelmed with changing social platforms, and different marketing strategies, don't wanna sound salesly?"
“ Have you launched alone on LinkedIn/X without a conversion strategy?"
"Are you hacking at SEO/blog post, or secretly writing your book, wasting months and don't have an engaged waitlist?"
"Do you have plenty of ideas but, drop the ball during customer journey?
Do you find yourself wasting hours repeating a start-up story, but not getting high quality customers past the finish line?
10 Start-up Marketing Problems
Start-up advisors
Not documenting processes
Fear ideas being stolen
Afraid of working for free
Waiting for perfect website
Low confidence sharing online
Unsure of the right lead source
Pivot too early or pivot too late
Messy go-to-market launch
Struggle to bundle story into an offer
Slow Feedback Loops
Maybe you've tried starting a business before
The window of opportunity closed and time ran out
Passion turned into a hobby, and before you know it-your back to dreaming about start-ups..
Don't launch a business in stealth,
with long feedback loops-you fail before you start.
The Build Word Stacks Roadmap solves that problem. Your story becomes a domino effect for your marketing supply chain with the founders goal: create a new niche category of business, and have a library to monetize.
This creates actionable start-up accountability unlike any passive business advice you've ever heard
5 Steps to Fix This
Step # 1
Capture Growth
You're building a business, too busy to ship content- activate your thought leadership engine online
Virtual assistant's don't have copywriting experience
Marketing staff don't have start-up skills
Lead by example, and your staff will follow
Build Word Stacks
Step # 2
Create a Library
Most don't commit to 6 months of online writing, so they restart every few years or give up on content-to-inbound as a lead source
Stop market-share competition
Let the internet find your unique ideal readers
Own a new niche category (repurpose content forever)
Step # 3
Move Followers Off Social
Algorithms change and when only interacting with followers on LinkedIn your Renting the audience, so build a direct relationship and Own the audience relationship in private channels.
Before paying, customers pay more attention
Activate interest and launch self-service products
Increase organic reach before AD pay walls go up
Step # 4
Close Buyer Gaps
Whether your selling a service, launching a product, establishing a relationship with readers to find investors, new talent, or speaking engagements-close the holes in your funnel.
Make it easier for people to do business with you
Don't launch website, offer or service without a waitlist
Over deliver on offer and transition effortlessly to owning a digital revenue portfolio
Step # 5
AI Workforce
Without documentation, AI tools are time-consuming, we create your AI roadmap and train trustworthy AI models
Salesforce Trust-layer prevents hallucination
Before hiring staff, automate sales workflows
Unify data and increase Sales reps time selling
12 Month- Roadmap
to Build Word Stacks
From ideation to a business portfolio (with step-by-step 30 Day milestones)
From no online library, to creating a niche category
Engage user base to become customers
Launch paid products from courses, e-books, to paid newsletter subscriptions
The 12-month roadmap is a deep dive for repurposing an online library, by starting to ship content on LinkedIn/X.
But, we get it-every founder has a path, and we show you where on the 12 month roadmap make sense to start monetization based on your current data points
Premium
Social Ghostwriting
This is not just writing — it’s your business's full-stack visibility and conversion system.
Establish thought leadership
Build the right followers
Unlock a content flywheel system
(Plus, get strategic guidance on social media platform growth- and drive sales pipeline)
all delivered with agile iteration and data-backed decisions ( make progress by having coffee for 45mins 1x per week with your ghostwriter)
Educational
Email Course
This is a complete end-to-end Educational Email Course system — not just writing emails
Build quality pipelines, automate delivery, overcome objections before a sales call
Viral launch run way to increase opt-ins
Close gaps by placing your emails strategically to guide leads across the finish line
(Share landing page on social media, website, in-person, through ads, or up-selling current customers)
Plus we keep everything visible and trackable with a project dashboard
Newsletter
Niche Design
Most people leave tons of money on th table by avoiding to send frequent emails, why?
Scared of sounding too spamy
Unsure how to segment to different readers
No data-backed post to expand into Newsletters
Newsletter does not show tangible value
We show you how to not compete for newsletter subscribers, but how you can create a totally new niche category and be the King in the space you designed.
Salesforce
Implementation
Going from 0 early adopter followers to finding the right 1,000 quality subscribers, means once you have sales calls you need to make data-back decisions.
Track ROI on marketing campaigns
Map out Sales Cycle stages
Increase value touch points to close the sale
and track service delivery outcomes
Having a Salesforce CRM, is a starting point, the goal is to have unified data, so AI can help you reduce wasted time, and increase selling time instead of doing admin task.
Start-up
Scorecard
Let's clear the air, instead of thinking of starting 10 different services or products at once, let's make data informed business model pivots.
Decrease 10 possible business ideas to 1
Double down on 1 business model with data
Accountability coaching sessions and scorecards to track progress
To ensure your writing resonates with you, resonates with readers, and is a viable option to pursue, we'll track progress over 10 weeks with a 10 Lean Canvas business model scorecards and weekly LinkedIn analytics reports
[Bonus #1] DM Setting Framework
How to turn a Linkedin DM into a Sale
High value -book a call in under 7 DM exchanges
Mid value - build loyal subscribers
Effortless - gather Linkedin engagement data
[Bonus #2] Outbound Playbook
Soft business launch, with quality leads
Land your 1st paid client from your network
Prevent salesy tactics that harm relationships
[Bonus #3] Start-up Signal Map
We track market signals over 10 weeks for you
Gain investor worthy data backed traction to show
Build an offer your customer can't refuse ( you know them better than they do now)
[Bonus #4] Lead Source Calendar
4 main lead sources to find new customers
100 day sales KPI to drive pipeline
Organize daily time blocks to fill sales calendar
[Bonus #5] Mini-Ebook Outline
Publish a Mini-E book in 30 days
Crowdsource friends, subscribers and partners
Re-publish E-book on amazon
[Bonus #6] LinkedIn Marketing SOP
Blueprint to train new staff in marketing workflows
5 self-pace sessions for sustained online writing
Assessment tool to expand short-form into pillar pieces
[Bonus #8] Landing Page Templates
Create a hire converting 10-14 section landing page
Integrate customers lingo into website copy
Segmentation survey post newsletter opt-ins
[Bonus #7] Sales Attainment Pack
Sales cycle gap finder to increase call show rates
Sales deck upgrade with challenger sales methodology
Reduce buyer friction with digital sales room set up
Your
Marketing
Stack Guide
Rene Ontiveros
(Growth Marketing Ghostwriter for SMB CEOs, Salesforce Implementation Consultant)
Where will you be 1 year from now?
Purpose Abandoned
He waited for the “right moment.”
Tweaked the website.
Spent hours perfecting brand colors,
going on writing retreats
but never launched content.
Tried posting once or twice…
then disappeared when no one responded.
Bought another course.
Hired a virtual assistant
Burned out trying to be everywhere,
without a clear lead source.
Their LinkedIn was quiet.
Their inbox was quieter.
Months passed.
No subscribers.
No sales.
No data to pivot with.
Eventually, the idea faded.
Shipped Products
Same start.
Same zero followers.
But instead of waiting
He shipped content daily.
A ghostwriter captured their voice.
They didn’t just write — they repurposed.
From posts → into ebooks.
From stories → into websites.
From content → into paid users.
They converted strangers into subscribers.
Their newsletter launched a quality waitlist.
Their Salesforce showed real deals — in real time.
They had proven content pillars
A paid digital product.
Owned a new niche category
Now, people DM them,
“I’ve been following you — let's work together!”
They didn’t let their story die in a Google Doc.